Research Expertise

Tourism Planning
Dr. Bob Brookover
Dr. Jeff Hallo

International Tourism, Development & Protected Areas
Dr. Ken Backman
Dr. Bob Powell

Tourism Marketing (customer segmentation and targeting, market feasibility analysis, destination marketing)
Dr. Sheila Backman
Dr. Bill Norman

Information Technology/Internet marketing
Dr. Sheila Backman

Sociology/Psychology of Tourism
Dr. Ken Backman

Service Leadership & Economic Development
Dr. Sheila Backman
Dr. Jeff Martin

Tourism & Community Development
Dr. Bob Brookover
Laura Jodice
Dr. Bill Norman

Economic Analysis/Econometrics
Dr. Chiok Oh

Heritage Tourism
Dr. Ken Backman

Agricultural & Food Tourism
Dr. Ken Backman
Laura Jodice
Dr. Bill Norman

Rural Tourism Development and Marketing
Dr. Ken Backman

Sales Training, Management Development and Customer Service Improvement
Dr. Sheila Backman

Sustainable Tourism/EcoTourism
Dr. Ken Backman
Dr. Jeff Hallo
Dr. Bob Powell
Dr. Brett Wright

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