Research Expertise

Tourism Planning
Dr. Andrew Yiannakis

International Tourism, Development & Protected Areas
Dr. Ken Backman
Dr. Bob Powell
Dr. Andrew Yiannakis

Tourism Marketing (customer segmentation and targeting, market feasibility analysis, destination marketing)
Dr. Sheila Backman
Dr. Bill Norman

Information Technology/Internet marketing
Dr. Sheila Backman

Sociology/Psychology of Tourism
Dr. Ken Backman
Dr. Andrew Yiannakis

Service Leadership & Economic Development
Dr. Sheila Backman
Dr. Jeff Martin

Tourism & Community Development
Laura Jodice
Dr. Bill Norman
Dr. Andrew Yiannakis

Economic Analysis/Econometrics
Dr. Chiok Oh

Heritage Tourism
Dr. Ken Backman
Dr. Andrew Yiannakis

Agricultural & Food Tourism
Dr. Ken Backman
Dr. Bill Norman

Rural Tourism Development and Marketing
Dr. Ken Backman

Sales Training, Management Development and Customer Service Improvement
Dr. Sheila Backman

Sustainable Tourism/EcoTourism
Dr. Ken Backman
Dr. Bob Powell
Dr. Brett Wright

SC Native American Tourism Research
Dr. William Goins, (CEO, SC Eastern Cherokee, Southern Iroquois & United Tribes)
Dr. Andrew Yiannakis

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